From Insight to Impact: Highlights from the Digital Transformation Conference in Riyadh
As digital transformation accelerates across the Middle East, the conversations are becoming sharper and more urgent. At the October 2024 Digital Transformation Conference in Riyadh, Accienta and Smartsheet stood side-by-side with business and technology leaders who are no longer asking if change is needed, but how to execute it at speed and scale.
We were proud to represent Smartsheet on the ground, bringing a unified message: transformation isn’t just a platform decision it’s an operational commitment. And it’s one we help activate every day.
Strategic Conversations, Tactical Focus
Throughout the conference, one theme echoed across sectors: technology investments must drive measurable business outcomes. That’s where Accienta fits in.
Built by former vendor leaders, our team understands both sides of the equation. We help Smartsheet and other high-growth vendors reach the right buyers with the right positioning, while enabling customers to execute efficiently without vendor fatigue or friction.
Our booth attracted a range of conversations from government digital leaders exploring portfolio-wide PMO modernization, to enterprise ops teams seeking clearer visibility across siloed workflows. These weren’t surface-level chats. They were grounded in real challenges and immediate timelines.
What We Heard from the Market
Vendors need smarter activation: There’s no shortage of interest, but turning it into predictable pipeline requires sharper enablement. We support go-to-market teams with the tools, context, and in-region experience they need to close deals faster and renew with confidence.
Customers want continuity and clarity: With shifting account teams and growing platform complexity, customers are looking for a constant someone who understands their environment and delivers outcomes, not just service hours.
Smartsheet is gaining traction: From IT to strategy to transformation teams, more organizations are seeing Smartsheet as a true execution engine. Our job is to help them extract that value with less overhead and more traction.
Our Role Going Forward
This event reinforced our role as more than a consulting firm or a channel partner. We’re a customer experience engine for Smartsheet delivering enablement that works across the lifecycle. From first pitch to full adoption, we embed where it counts:
Aligning buyer goals with platform capabilities
Equipping field teams with local insight and structured messaging
Supporting post-sale retention through context-rich engagement
Whether we’re advising on complex rollouts or supporting co-marketing in-region, our job is to carry the plan with you not hand it off and hope for the best.
Thank You, Riyadh
To everyone we met at the conference thank you for your time, energy, and curiosity. We left inspired by the ambition we saw, and committed to helping turn that ambition into execution.
We’re excited about what’s ahead, and we’re just getting started.